Madi is a Saudi fashion brand launched in Riyadh in 2015 by Madawi Saad . Madi reinterprets traditional Saudi womenswear in a contemporary taste by creating experimental juxtapositions between Eastern and Western aesthetics. Every piece is made in Saudi in Madi's atelier with the most careful attention to details . Madi's fascination with architecture inspires airy cuts that follow pure geometric patterns.
Small openings at the back , on the shoulders and on the chest discreetly enhance the woman's figure and add a certain edge to the minimalist clothing .
Textile play a great role in every collection , which always include locally sourced fabrics , as well as Japanese yarns and other precious materials coming from all over the world . The aim of the brand is to give to Saudi's heritage and its subtle appreciation of women's beauty a cosmopolitan appeal , spreading a universal message of elegance , freedom and appreciation for art and craft .
Small openings at the back , on the shoulders and on the chest discreetly enhance the woman's figure and add a certain edge to the minimalist clothing .
Textile play a great role in every collection , which always include locally sourced fabrics , as well as Japanese yarns and other precious materials coming from all over the world . The aim of the brand is to give to Saudi's heritage and its subtle appreciation of women's beauty a cosmopolitan appeal , spreading a universal message of elegance , freedom and appreciation for art and craft .